Students and families are more anxious than ever before about crossing the degree finish line, as the financial burden of paying for college has increased significantly in recent years. And retaining students is becoming more crucial to the university bottom line. As recruiting and educating students becomes increasingly expensive, colleges hope to balance the resources they use to recruit students with revenue generated when those students are retained.
This framework, developed by the New America Foundation, outlines some important questions regarding the use of predictive data analytics. The process utilizing institutional data in new and innovative ways is evolving and complex. This ethical framework is meant to start conversations on campus in order to make improvements and further student retention in college.
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